DESING + BRANDING + ART DIRECTION + STYLING
In creating the first collateral piece for this premiere collection of pashmina shawls, A/M sought to visually define Andraab’s artisanal craftsmanship while also representing the brand’s place in the world of high fashion. Incorporating complementary elements from our own apparel division, A/M created a campaign with this old world-new world narrative and styled the shawls to render a sense of their softness and comfort as well as their beauty. A/M did location scouting, produced the shoot, and art directed the photography.
Photos by Carolina Palmgren