In August of 2018, Aesthetic Movement and the creators of Capsule launched Shoppe Object — the new, semi-annual independent trade show for the home and gift industry. The A/M team oversaw key stages of development including the initial concept phase, vendor curation, layout, and public relations. In addition to aiding in the planning and production, the A/M Studio created a brand and visual strategy that would communicate the event’s fresh, communal approach to the trade show experience. The Shoppe Object identity was designed to be crisp and clean, and instantly recognizable as it is adapts to interact with a new artist and color palette each season. For the inaugural event at Metropolitan West in NYC, the Studio incorporated work from New York City artist Sandra Constantine in the development of printed materials, signage, and online marketing.