Aesthetic Movement was engaged by Fred Segal to design the first international retail stores for the iconic California brand in Tokyo’s trendy Daikanyama neighborhood. Tasked with creating a memorable shopping experience that honored the company’s history while highlighting its uniqueness in the Japanese market, A/M Creative Director Jesse James led the team in approaching each of the brand’s three separate buildings as a distinct project. The Mart at Fred Segal was designed to offer a bright and optimistic introduction to the brand, followed by a tailored and elegant shopping experience at Fred Segal Woman, and finally, a series of aesthetically dynamic rooms on two floors at Fred Segal Man. Unified by a fresh take on industrial materials, the three consecutive buildings introduced Fred Segal’s signature Southern California lifestyle concept to an eager new audience.