Housed in the Meatpacking District, Honor was the premier retail entity of New York designer Giovanna Randall. Recognizing that this project called for something smart, sexy, feminine, and confident, the A/M design team set out to create a space that would best envelop, support, and reveal the clothes. A/M conceptualized a library of vintage and new books and a tea bar for the store, as well as curating one-of-a-kind fixtures and defining the merchandising.