Jesse James, Owner and Creative Director of Aesthetic Movement, discusses the concept behind the first-ever Fred Segal boutique in Japan. Read the feature from Architectural Digest to learn more about the genesis of the A/M Design Studio project.
California Apparel News featured the Aesthetic Movement designed Fred Segal Japan in its Brand Extension section. The article explores the strategy behind the shop's offerings and how the American brand translates to the Japanese consumer. Follow the link below for the full read.