sir / madam
design, branding, product development, art direction, & styling
With a production and sourcing partner, Aesthetic Movement developed a home and gift line whose products allow one to tap into fond memories while creating new ones. The result is Sir/Madam — a collection that evokes classical motifs and historical references while focusing on domesticity and entertaining in an easy, modern way. In addition to product development and collection curation, A/M named the brand, designed the logo and packaging, and sourced goods and manufacturing services. Additionally, A/M is responsible for copywriting, collateral design, photo shoot styling, and overall creative direction. A/M’s partnership with Sir/Madam is ongoing, and future collections will continue to build upon the core elements of the brand.