the floral society
DESIGN, BRANDING, PRODUCT DEVELOPMENT, ART DIRECTION, & STYLING
Sierra Steifman, of New York boutique floral house Poppies & Posies, approached A/M with interest in collaborating on a product line based on a growing need she saw within the floral design community. With the name set, our approach began by creating a strategy to guide the product development and the brand visuals. From there, we designed the logo, product, and packaging, produced photo shoots, and provided art direction and styling for imagery to be used both in print and digital spaces. Additionally, we also provided copy-editing, advised on production partners, and helped define price points. The result is an assortment of tools and objects to inspire the design enthusiast at home — time-tested essentials infused with a heavy dose of aspiration. We aim to open up a world of flowers, gardening, and casual entertaining to all. Future collections will continue to build upon the core elements of the brand.